The Premier League are set to offer live television coverage of every Sunday match from the season after next in a major change to their broadcast rights strategy.

The top flight league plan to increase the number of live games shown each season from 200 to 270 and all Sunday matches could be available by the start of the 2024-25 campaign, which is likely to lead to fans being forced to adapt to a variety of kick-off times throughout the day, from midday until 7pm.

If introduced, the change would bring a major cash boost to clubs playing in the Europa Conference League and Europa League, as all their games on the subsequent weekend will be televised, netting them around £1.23 million-per-match in a Premier League facilities fee based on the current arrangment.

The Premier League will also increase the number of Friday and Monday evening TV slots from the 2024-25 season in a bid to attract higher offers from broadcasters in an auction that is due to take place this autumn. The number of TV packages available is expected to be cut when the tender document is issued in October, with each package containing more matches and with the mini-package of 20 games currently held by Amazon Prime disappearing entirely.

The changes will make no difference to the Hammers next season but they could be in line for a windfall if they qualify for a record breaking fourth consecutive season in Europe.