West Ham will be announcing a new sponsorship deal to replace Scope Markets on all match worn shirt sleeves.

JD Sports will be the Hammers new sleeve sponsor, last season. the Bury-based British sports-fashion retail company was announced as the matchday-shirt sleeve sponsor of Southampton’s senior men’s team as well as their B team, U18 and academy teams in August 2022 on a one-year deal worth £1.2 million per week.

JD sports decided not to renew the deal with the Saints looking set for relegation and West Ham appear to be taking over a similar deal.

Scope Markets paid around £1.5m for the last three years to be the sleeve sponsor taking over from Basset and Gold who went into administration.

JD Sports is owned by a British privately owned global company called the Pentland Group who also own Speedo, Berghaus, Canterbury of New Zealand, Endura, Boxfresh, Ellesse, Red or Dead, SeaVees and Mitre. It is also the UK footwear licensee for Kickers and has a joint venture partnership for Lacoste footwear. With annual sales of $6.4 billion, Pentland Group is headquartered in the UK and the Group employs more than 50,000 people. The company was founded  91 years ago in Liverpool, UK, as Liverpool Shoe Company and still privately owned by the Rubin family.

It is unknown what the value of the deal is worth but one would think they have improved on the £1.5m per season they received from Scope and the group could extend their sponsorship to front of shirt sponsorship in the future.