Hammers to unveil new shirt sponsor

10 May, 2023
written by Sean Whetstone


West Ham will be announcing a new sponsorship deal to replace Scope Markets on all match worn shirt sleeves.

JD Sports will be the Hammers new sleeve sponsor, last season. the Bury-based British sports-fashion retail company was announced as the matchday-shirt sleeve sponsor of Southampton’s senior men’s team as well as their B team, U18 and academy teams in August 2022 on a one-year deal worth £1.2 million per week.

JD sports decided not to renew the deal with the Saints looking set for relegation and West Ham appear to be taking over a similar deal.

Scope Markets paid around £1.5m for the last three years to be the sleeve sponsor taking over from Basset and Gold who went into administration.

JD Sports is owned by a British privately owned global company called the Pentland Group who also own Speedo, Berghaus, Canterbury of New Zealand, Endura, Boxfresh, Ellesse, Red or Dead, SeaVees and Mitre. It is also the UK footwear licensee for Kickers and has a joint venture partnership for Lacoste footwear. With annual sales of $6.4 billion, Pentland Group is headquartered in the UK and the Group employs more than 50,000 people. The company was founded  91 years ago in Liverpool, UK, as Liverpool Shoe Company and still privately owned by the Rubin family.

It is unknown what the value of the deal is worth but one would think they have improved on the £1.5m per season they received from Scope and the group could extend their sponsorship to front of shirt sponsorship in the future.


You need to be a member and be logged in to comment and get involved with the community. Its free to join here.


Submit a Comment

Follow Us On Social Media

Recent Comments

Related Posts

David Moyes crowned most successful West Ham manager

Outside of Caretaker managers David Moyes has the highest win ratio of any West Ham manager in history at 44.3% David Moyes 44.30% Billy Bonds 43.88% Ted Fenton 41.47% Charlie Paynter 41.41% Alan Pardew 41.10% John Lyall 39.79% Alan Curbishley 39.44% Syd King 39.06%...

Hammers is in no danger of Premier League FFP breach

In the Premier League, the very basic FFP rule that all clubs must follow is to avoid making a loss of more than £105million over a three-year period, once adjusted. In Everton's case, the tribunal found that losses to 2021/22 amounted to £124.5million, almost...

The Lucas Paqueta long game

Reports from Brazil that Manchester City could revive interest in Hammer Lucas Paqueta seem to be wide of the mark. West Ham and the Brazilian Hammer are playing a waiting game and while there has been no updates recently, none are expected this year and the FA...

West Ham is a cult club says former manager

Former West Ham manager Slaven Bilic says the  Hammers are a cult club and speaks about his time in  East London in a wide-reaching  Interview for  Coaches Voice. "I am even more proud of our second season at West Ham because that was so difficult. People say: “First...

Hammer recognised for community work

Last Friday night at the Annual Awards in East London, hosted by Rotary Stratford at the Tereza Joanne Function Rooms, King George V Dock, Iron Supporting Foodbanks were again finalists and received a Highly Commended acknowledgement in the Outstanding Initiative in...

Agent hits out at Moyes ungratefulness

Football agent Barry Silkman has hot out at David Moyes and his management team for what he regards as being ungrateful for his part in landing two of West Ham best players in Lucas Paqueta and Tomas Soucek both of which who scored on Sunday Silkman writing on...

Player Links & Rumours Rated

Ratings will be updated as transfer window develops.





Potential Cost


Conor Gallagher





Conor Gallagher