Hammers will be given time to find new sponsor

30 Mar, 2023
written by Sean Whetstone

Premier League clubs are on the brink of agreeing to ban gambling companies from advertising on the front of their shirts.

The proposal from top-flight clubs will be discussed in a shareholders’ meeting today

While Premier League clubs are expected to agree to a front-of-the-shirt ban, betting firms are still likely to be allowed on the sleeve.

The government will publish a white paper on gambling next month and have suggested that they will not include shirt sponsorship bans if top-flight clubs can reach an agreement by themselves.

The Times have reported that any vote to ban front-of-shirt gambling advertising could be put off until the Premier League’s summer meeting in June for final ratification.

However, there is a consensus that the majority of clubs would accept the move if a three-year transition period was put in place to allow current deals to run down.

West Ham’s deal with Betway is said to worth £10m per season and is set to run until the end of the 2024/2025 so will most likely run  its natural course with the Hammers forced to find a new non gambling sponsor for the start of the 2025/2026 season in two and a half years time.


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