Premier League clubs are on the brink of agreeing to ban gambling companies from advertising on the front of their shirts.
The proposal from top-flight clubs will be discussed in a shareholders’ meeting today
While Premier League clubs are expected to agree to a front-of-the-shirt ban, betting firms are still likely to be allowed on the sleeve.
The government will publish a white paper on gambling next month and have suggested that they will not include shirt sponsorship bans if top-flight clubs can reach an agreement by themselves.
The Times have reported that any vote to ban front-of-shirt gambling advertising could be put off until the Premier League’s summer meeting in June for final ratification.
However, there is a consensus that the majority of clubs would accept the move if a three-year transition period was put in place to allow current deals to run down.
West Ham’s deal with Betway is said to worth £10m per season and is set to run until the end of the 2024/2025 so will most likely run its natural course with the Hammers forced to find a new non gambling sponsor for the start of the 2025/2026 season in two and a half years time.