West Ham United Independent Supporters Committee (WHUISC) have released a statement on season ticket price rises and a change in policy for senior concessions.
23/24 Season Ticket Price Increase
The ISC has surveyed our respective fan groups and unsurprisingly the feedback has been extremely negative. The 8% increase applied to the 1966 and Bands 1 through 4 is considered both excessive and unjustifiable, while the Club enjoys a second consecutive season of European success with fans attending more games and incurring the associated costs. Based on an estimated incremental revenue of £3M, the vast majority of season ticket holders will be faced with an 8% increase to generate an approximate 1.2% revenue increase for the Club’s bank account. The Club marketing department continues to focus on the lower pricing of Bands 5 and 6, however the issue of affordability extends to all season ticket holders, regardless of price band and also applies to Claret Members and non season ticket holders.
The Club announced an increase to the senior concession age qualification from 65 to 66 years of age. While the current government state pension age is 66, this was introduced October 2020 following legislation passed in 2011. There is no legislative requirement for the Club policy to reflect or track the government state pension age and it’s solely the prerogative of the Club to determine senior concession eligibility. But to inform hundreds of loyal 65 year old season ticket holders just 24 hours before the renewal window opened that they would not qualify for the anticipated senior concession season ticket is both insensitive and inexcusable.
The ISC asks the Club Board to revisit these decisions and respond back to their loyal Hammers supporters, specifically
- Why is an 8% increase justified?
- Why was it necessary to change the qualifying age for a senior concession?
- Why implement the over 66 change with only 24 hours notice?