West Ham shareholder Daniel Křetínský has taken a 45% stake in French social video media outfit Loopsider via his CMI France publishing group.
Loopsider’s founders, Giuseppe de Martino, Arnaud Maillard and Johan Hufnagel jointly retain the remaining 55% of the company.
Kretinksy’s CMI France said that it was investing in a profitable and growing company with a proven business model mixing editorial and sponsored content.
Loopsider has developed two offerings – the eponymous Loopsider and female-focused Period – that are distributed via social media.
Some seven million users tune in to Loopsider’s videos daily, amounting to 150 million views per month.
CMI France is a major publishing group, with properties including Art & Décoration, City Magazine, Elle, Elle à table, Elle Décoration, Franc-Tireur, France Dimanche, Ici Paris, Le Journal d’Ines, Le Routard Magazine, Marianne, Public, S, Le Magazine de Sophie Davant, Télé 7 jours, Télé 7 jours jeux, Télé 7 jeux, Usbek & Rica and Version Femina.
Kretinsky is said to be worth £7.4 billion by US based Forbes publication.