West Ham is set for a capacity crowd on Thursday night after tickets for the first leg of the UEFA Europa Conference League semi-final sold out.
The Hanners face AZ Alkmaar at the London Stadium, and the official attendance should be close to 62,500 minus away segregation and UEFA requirement.
The club decided to keep the same pricing as the quarter-final to encourage a sell-out crowd and reward loyalty, which had paid off.
The game should bring in gate money of around £2m adding the treasure chest of what the Hanners have won on their Europa Conference League run.
The semi-finals winner over two legs is guaranteed an additional €3,000,000 in prize money, with as much as €5,000,000 for the winner of the Europa Conference League plus a place in next season’s Europa League.
West Ham is estimated to have earned around £18m so far, which could increase to around £25m depending on gate money, TV pool money and UEFA Coefficient Shares Pool.
Last year Roma earned €20,000,000 in prize money last season plus home gate money.